Listing Your Home with Long & Foster Real Estate's Premier Group
For most people, the goal of selling your home in Frederick, Montgomery, or Howard County means getting you the highest sales price possible. With almost 2,000 sales totaling over a half a billion dollars, we can certainly help you do that. However, selling your home is an intricate process. To achieve your goals and make the prices as enjoyable as posable selecting an agent with experience, knowledge, tools, and dedication is critical.
The Honest Truth
I find it interesting that on a listing appointment most sellers will undoubtedly ask about a marketing plan. That SOUNDS important, and it is to an extent BUT what I've realized after nearly 2,000 successful transactions is the key to selling a home is supervision and management of the process and the parties involved. I know that doesn’t sound exciting, but it's more valuable than any marketing gimmick.
The honest truth is that most Realtors can get the marketing correct, for the most part. They’re going to take photos and put your home in the MLS. Then the listing details will go out to most of the consumer websites. Of course, we will do all of that and more, but what sets us apart is the preparation, market research, and hands on approach to the process from start to finish.
You may be asking what kind of details are there to manage?
- Making sure potential buyers and their agents have all the facts and answers to their questions to overcome a potential buyer’s opposition to purchase.
- Knowing and presenting when appropriate the best financing options for a specific buyer.
- Knowing all the ins and out of the market areas for each home we list and effetely highlighting those.
- How to properly handle a home inspection and knowing how to address items that may arise.
- Guiding the appraisal process to minimize any risk of value or condition issues.
- A full and complete understanding of the contact, contingencies and how all the ins and out of a transition can be leveraged to maximize the outcome for our client.
- Managing the coordination between the mortgage, title, inspection companies to ensure everything is on track and in time.
All of that matters but the most important factor is working with a dedicated professional who truly cares about you, your goals and how you feel about your experience at the end of the transaction.
Negotiation is very important but its more than. It's more than simply throwing a better number back at the buyer. There are lots of subtle techniques that can be used depending on the circumstances that result in a win-win for both parties. A smart counteroffer is always better than a counter that is simply aggressive.
Throughout thousands of transactions, we have utilized hundreds of subtleties most agents don’t know of or don’t want to take the time or care to orchestrate. The contract price, closing costs, financing, grant funds, inspection terms, timelines, leasebacks and even sale or lease contingencies can all be used to your advantage if your agent is skilled an knows how to use to tools that arise in a transaction.
With all that said good old-fashioned negating skill can come in handy. Know when you have leverage and when you don’t as well as providing you sound recommendations on strategy is our job. We take the time to lay out all the facts and advice so you can make an informed decision and have an advocate every step of the way.
When you list with the Premier Group of Long and Foster Real Estate your home will be listed on more than 5,000 websites including Zillow.com, trulia.com, realtor.com, homes.com and other popular sites all with processional HDR photos.
On top of the website, your home will be on thousands of mobile applications to ensure that every with every device sees your home. Last year, 6.5 million people visited LongandFoster.com alone, conducted over 35 million individual property searches and that just scratching the surface of our web presence.
We also understand how to utilize social media to market homes and are able to guarantee more than 10,000 people in your area will see your home through social media in the first 7 days its on the market. On top of that, we use sophisticated buyer profiles to target the likely location a type of person looking for a home like yours. This on top of excellent realtor relation in the real estate brokerage community means our listing sell.
Want proof? Browse our sales below!